As I was growing up, the symbolism of the various cigarette brands
coloured my fantasies and aspirations and contributed elements to my very
identity in ways that were subtle and powerful, yet virtually invisible at the
time.
I realized this one
insomniac night, while rummaging around in a drawer. I discovered part of a long-forgotten pack of Salem . Images of witches and legal procedures came
fleetingly to mind. As I sucked on one
to ignite it and exhaled my essence into the room, I was painfully conscious of
the irrationality of the act.
My mother smoked during
her pregnancy with me and I am convinced I emerged from the womb looking for a
fag. I was born an infant addict, condemned
by regular placental infusions to a childhood of miserable, but mercifully
unconscious, cold turkey. It took me a
full fourteen and a half years to get my next fix.
That first time behind
the barn, when all the other boys were coughing and gagging and turning green
and throwing up, I was in a reverie of deja
vu, having recognized something familiar; knowing that at last I’d found
something that had been missing; something that gave me solace. That black and white image of the rebel
without a cause, slouched in his leather jacket with his hands in his pockets,
with a fag dangling from his lips, played a part too. I know it did.
How was I to know any better,
back in those days, long before the Marlboro Man died of lonely, hacking
emphysema? After all, the iconography of
tobacco was seamlessly woven into the fabric of society. On the back covers of my mother’s Women’s
Day magazines, that I’d leaf through looking for brassiere and corset ads
while sitting on the toilet, there were colour photographs of sincere-looking,
white-coated doctors pausing for a smoke between surgical procedures, with
stethoscopes round their necks and those round, silvery reflector disks with a
hole in centre on their foreheads, telling me that Lucky Strikes would stimulate my heart and circulation. How true, in a way.
And
those Camels, posed in front of
palm trees and the pyramids, and the bearded sailor in the little circle on the
sea-blue packs of Players spoke
to me of romance and distant shores, and brought to mind images of the droopy,
bare-breasted, black women I’d seen in the National Geographic Magazine, beating their millet with mortars
and pestles made from poles and hollowed-out logs.
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